These sponsors would use real cute and catchy phrases or jingles to grab the watchers attention and help the phrase or logo of their brands stick in the minds of the viewers. This was a popular kind of advertising gimmick in those days and sold many, many cigarettes for these companies. Some of these jingles or logos people still remember today.
The Federal Communications Commission around the year 1967 announced that discussion of heath or smoking related ads were not sufficient enough as advertisements that were paid. The Federal Communications Commission, eventually, made TV stations put advertisements for anti smoking with no cost from the organizations that provided these ads for the TV.
A complete ban on all cigarette/tobacco advertising on the TV and radio was passed and put into effect in early 1971. Advertisements which had tobacco that was of the smokeless varieties continued to be able to advertise until the year 1986.
Most all cigarette advertising was done by placing ads on billboards or by having ads in magazines, but to be able to do this they had to have a Surgeon General Warning included within each ad. Packaging of cigarette and tobacco products had to have this warning included within them also.
Some of the don’ts of cigarette advertising include: no advertisements on radio or TV programs or in any magazine publications which have an audience that is under the age of 21, no advertisements on Universities, Colleges or any other Schools in their programs for theatrical performances, sport events etc., comic books cannot have any cigarette ads in them due to the age of the reading audience which is usually under the age of 21, zero cigarette samples can be passed out and given to anyone who is not 21 years old.
Cigarette ads cannot represent cigarette smoking as the way to be cooler, better known to the opposite sex or to get higher up on the social ladder, actors or models in cigarettes ad campaigns have to be at the very least 25 years old and ads cannot depict any of them being described as an athlete or of having been in athletic career fields. To receive a in-depth view of all specific don’t in the cigarette advertising world. You can go to the Federal Communications Commission website and pull them up for viewing.
Some of the do’s of cigarette advertising include: cigarette advertisements can be placed in facilities for only adults, where no children or teenagers under the age of 21 can be admitted. Cigarette and tobacco ads can be placed in a retail establishment as long as it is not displayed on the back or front of any windows, large and regular cigar brands can be advertised via radio or TV, as long as these ads fall under the guidelines and jurisdiction of the FCC.
Manufacturers of cigarettes can place their ads, but will have to pay, in theaters, videos, TV and games for only adult facilities which restriction to all minors is set in force, and ads may be placed in videos as long as they will not get to be distributed out into the general public.
You can check out the FCC website and pull up the entire lists of can do’s for the tobacco advertising industry, this will give you more specific rules and guidelines.
Kevin Dark
http://www.articlesbase.com/advertising-articles/cigarettes-advertising-what-is-allowed-and-what-is-not-99256.html
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